Actions buttons

WASMART, which stands for WhatsApp Action Buttons, is an innovative feature that empowers businesses to enhance their communication with customers on WhatsApp, the globally popular messaging application. With the introduction of action buttons, businesses can now enrich their message templates by including interactive buttons for users to easily engage and respond.

There are two types of action buttons offered by WASMART: quick replies and call to action buttons. Quick replies enable businesses to define buttons with pre-set responses or options. When users tap on a quick reply button, it triggers the sending of a message containing the button text, allowing for seamless and effortless communication. This feature provides an effective way for businesses to solicit quick feedback, capture user preferences, or guide users through conversational flows.

On the other hand, call to action buttons take user engagement to a new level by offering direct actions such as initiating a phone call or opening a website. When users tap on a call to action button, they are instantly connected to initiate a phone call or redirected to a specific website relevant to the conversation. This capability enables businesses to seamlessly integrate WhatsApp interactions with their existing customer support systems or redirect users to their websites for further engagement.

While the feature-rich WASMART allows businesses to provide a more interactive and engaging customer experience on WhatsApp, it's important to note that WhatsApp currently does not support deeplinks. Therefore, businesses are encouraged to make effective use of the available buttons to provide valuable and convenient functionality within the platform.

To leverage the power of action buttons, businesses need to submit their message templates including the buttons for approval by WhatsApp. Once approved, these templates containing action buttons can be sent by including the message text along with the desired buttons in the API requests.

WASMART opens up a world of possibilities for businesses worldwide, allowing them to harness the popularity and convenience of WhatsApp to engage with their customers in a more interactive and efficient manner. By utilizing quick replies and call to action buttons, businesses can effectively capture user intent, guide conversations, and seamlessly integrate with their existing systems. WhatsApp continues to cement its position as a leading messaging platform, and WASMART provides a valuable tool for businesses looking to enhance their customer engagement on this widely used platform.